Behaviour-led market research.
We identify where your market or audience behaviour breaks from the expected path – and what to do next.
Trusted expertise across the Government, business and education sectors.
What we do
Where behaviour stops, strategy starts.
Where behaviour stops, strategy starts.
We specialise in using survey research, behaviour-led analysis and strategic storytelling – turning complexity into clear narratives and media-ready findings.
Whether awareness isn’t turning into action, consideration into adoption, engagement or trust is falling, decisions are being delayed, or people are finding new ways forward – we find out what’s happening, why, and what to do next.
Built on research experience across technology, finance, education and government, including work with Microsoft, KPMG and Visa.
We specialise in using survey research, behaviour-led analysis and strategic storytelling – turning complexity into clear narratives and media-ready findings.
Whether awareness isn’t turning into action, consideration into adoption, engagement or trust is falling, decisions are being delayed, or people are finding new ways forward – we find out what’s happening, why, and what to do next.
Built on research experience across technology, finance, education and government, including work with Microsoft, KPMG and Visa.
Our approach
The Breakpoint Model
A five-step framework for understanding where behaviour starts, what shapes it, where it breaks from the expected path, why it happens and what can move people forward.
Our Offerings
Find the breakpoint
We apply the Breakpoint Model through three research lenses based on the behaviour you need to understand – across the market, inside your audience, or at the intersection of both.
Market Lens
Understand behaviour across the market.
What we uncover
Understand the attitudes, behaviours and shifts shaping your market, category or issue.
Best for:
Category or market change
Campaign planning
Reputation & issues
Thought leadership & PR
International markets & comparisons
Audience Lens
Diagnose behaviour within your audience.
What we uncover
Understand what is driving behaviour among your customers, employees, members or other audiences.
Best for:
Low engagement
Product or programme uptake
Employee adoption
Conversion drop-off
Customer or member experience
Combined View
Turn market and audience data into strategy.
What we uncover
Bring market and audience research together to identify gaps, opportunities and the strategic choices they reveal.
Best for:
Product strategy
Major campaigns
Behaviour change
Brand positioning
Market entry or expansion
Market Lens
Understand behaviour across the market.
What we uncover
Understand the attitudes, behaviours and shifts shaping your market, category or issue.
Best for:
Category or market change
Campaign planning
Reputation & issues
Thought leadership & PR
International markets & comparisons
Audience Lens
Diagnose behaviour within your audience.
What we uncover
Understand what is driving behaviour among your customers, employees, members or other audiences.
Best for:
Low engagement
Product or programme uptake
Employee adoption
Conversion drop-off
Customer or member experience
Combined View
Turn market and audience data into strategy.
What we uncover
Bring market and audience research together to identify gaps, opportunities and the strategic choices they reveal.
Best for:
Product strategy
Major campaigns
Behaviour change
Brand positioning
Market entry or expansion
Market Lens
Understand behaviour across the market.
What we uncover
Understand the attitudes, behaviours and shifts shaping your market, category or issue.
Best for:
Category or market change
Campaign planning
Reputation & issues
Thought leadership & PR
International markets & comparisons
Audience Lens
Diagnose behaviour within your audience.
What we uncover
Understand what is driving behaviour among your customers, employees, members or other audiences.
Best for:
Low engagement
Product or programme uptake
Employee adoption
Conversion drop-off
Customer or member experience
Combined View
Turn market and audience data into strategy.
What we uncover
Bring market and audience research together to identify gaps, opportunities and the strategic choices they reveal.
Best for:
Product strategy
Major campaigns
Behaviour change
Brand positioning
Market entry or expansion
Our Findings
Our findings
Behavioural shifts worth studying
Behavioural shifts worth studying
Original research reports on where behaviour breaks from the expected path – and why it matters.
Original research reports on where behaviour breaks from the expected path – and why it matters.
In the news
‘Brain power’: AI boom driving further divide between Gen Z and their bosses
Research from The AI breakpoint featured in news.com.au
Latest articles
Find the breakpoint
Evidence is only useful when it moves.
Find the breakpoint
Evidence is only useful when it moves.
Find the breakpoint