Privacy Policy

Last updated: 7 September 2026

Breakpoint respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how Breakpoint collects, uses, stores and discloses personal information when you interact with our website, research, publications, communications, advertising, events and services.

Information we collect

The personal information we collect depends on how you interact with Breakpoint and may include:

your name and contact details, such as your email address and phone number;
professional information, such as your job title, organisation and industry;
information you provide when contacting us, making an enquiry, downloading research, subscribing to communications, registering for an event or completing a form;
information provided through third-party platforms, including social media and lead generation forms;
information relating to clients, prospective clients, research participants, suppliers, contractors, media contacts and other professional contacts;
correspondence and other information you provide when communicating or working with us; and
technical and usage information about interactions with our website and digital content, such as pages visited, referral sources, interactions with content, and device or browser information.

When conducting research, Breakpoint may also collect information from research participants. The information collected will depend on the particular study and may include demographic, attitudinal, behavioural and other research information.
Where appropriate, additional information about the collection and use of research data may be provided as part of an individual research study.

How we collect information

We may collect personal information:

directly from you when you contact us, work with us, download content, subscribe to communications, complete a form, register for an event, provide material for publication or participate in research;
through our website and associated analytics, cookies, pixels and advertising technologies;
through social media, advertising and lead generation platforms;
through research panels, survey platforms and other research providers;
from publicly available professional, business, media or other sources where appropriate; and
through ordinary business and professional interactions.

How we use information

We may use personal information to:

provide research, reports and other content you request;
respond to enquiries and communicate with clients, prospective clients and other professional contacts;
provide, manage and improve our research and consulting services;
design, conduct, analyse and report on research;
develop and distribute research findings, commentary and other material for media, editorial, public relations and thought leadership purposes;
operate, maintain and improve our website and digital services;
understand how people interact with our website, research, publications, advertising and communications;
measure and improve the effectiveness of advertising, content and communications;
manage events, webinars, presentations or other activities;
maintain business and professional relationships;
communicate relevant Breakpoint research, reports, insights, services, events or other updates where appropriate; and
meet legal, administrative, security and business requirements.

Where we send electronic marketing communications, you can opt out using the unsubscribe option provided or by contacting us directly.

Research participants

Breakpoint conducts market, audience and behavioural research.

Information collected through research studies is used for research and analysis purposes. Research findings are generally reported in aggregate or otherwise presented in a way that does not identify individual participants, unless participants have been clearly informed otherwise and an appropriate basis exists for doing so.

Research findings may be published publicly or used in reports, articles, presentations, media materials, communications and other outputs. These outputs may include aggregated statistics, analysis and de-identified responses or quotations where appropriate.

Research may be conducted using third-party research panels, survey platforms, data collection providers and other research partners. These providers may also collect and process information in accordance with their own privacy policies and terms.

The information collected, research methodology and applicable privacy arrangements may vary between studies. Where appropriate, participants may be provided with additional information specific to the research in which they are participating.

Clients and other organisations

When Breakpoint conducts research or provides services for another organisation, we may receive or process information provided by that organisation.

The way this information is handled will depend on the project and any arrangements agreed with the client or organisation. Where appropriate, additional privacy, confidentiality or data-handling requirements may apply.

Research and other work conducted for clients may also be developed for public reports, media, campaigns, thought leadership or other communications where this forms part of the agreed project.

Website analytics, cookies and advertising

Our website may use cookies, analytics tools, pixels, tags and similar technologies to understand website usage, improve our website and content, measure advertising and communications, and understand the effectiveness of our marketing activities.

These technologies may collect information such as pages visited, interactions with content, referral information, device and browser information and other information about the use of our website.

We may use technologies and services provided by third-party platforms such as LinkedIn, Meta, Google and other analytics, advertising or technology providers.

Information collected through these technologies may be used to:

measure website and advertising performance;
understand how visitors interact with Breakpoint content;
attribute visits or actions to advertising campaigns;
create or measure advertising audiences; and
deliver or help deliver advertising that may be more relevant to particular audiences.

Third-party providers may separately collect and process information in accordance with their own privacy policies and settings.

You may be able to control certain cookies and tracking technologies through your browser, device settings or the privacy and advertising controls provided by the relevant platform. Where Breakpoint provides additional cookie or tracking controls on its website, you can also use those controls to manage your preferences.

Lead generation forms

Breakpoint may use lead generation forms provided by third-party platforms, including LinkedIn, Meta and other advertising or professional platforms.

If you submit one of these forms, Breakpoint receives the information you choose to provide or authorise the platform to provide. This may include your name, email address, job title, organisation and other professional information.

We may use this information to:

provide the report, research, content or other resource you requested;
respond to your enquiry;
understand interest in Breakpoint research and services; and
communicate with you about relevant Breakpoint research, services or other updates where appropriate.

The platform through which you submit the form may separately collect and process information in accordance with its own privacy policies and terms.

Email and other communications

If you subscribe to Breakpoint communications, request research or content, make an enquiry, become a client or otherwise establish a professional relationship with us, we may use your contact information to communicate with you.

Communications may include requested content, responses to enquiries, project communications, new research, reports, insights, events, services or other relevant Breakpoint updates.

You can opt out of marketing communications at any time using an unsubscribe option where provided or by contacting us.

We may retain information necessary to record and respect an opt-out request.

Social media and third-party platforms

Breakpoint may operate pages, publish content, advertise or communicate through third-party platforms such as LinkedIn, Meta and other social or professional networks.

When you interact with Breakpoint through a third-party platform, that platform may collect and process information independently of Breakpoint.

Your use of those platforms is also subject to their respective privacy policies, settings and terms.

Media, journalism and public communications

Breakpoint produces research, reports, articles, commentary and other material that may be published publicly or shared with journalists, media organisations, clients, communications professionals and other third parties.

Where appropriate, information may be used or disclosed for media, editorial, public relations, thought leadership or other public communications purposes. This may include research findings, commentary, quotes, case studies or other material intended for publication.

We do not ordinarily disclose information that identifies individual research participants for media or public communications purposes unless the participant has been informed and has agreed to that use, or the information is otherwise lawfully available for that purpose.

If you provide information, commentary, images, recordings or other material specifically for publication or public use, we may use and disclose that material for the purpose for which it was provided.

Sharing information

We may disclose personal information where reasonably necessary to operate Breakpoint and provide our services, including to:

research panels and data collection providers;
survey and research platforms;
website hosting, development and technology providers;
analytics and advertising platforms;
email, communications and business productivity providers;
data storage and cloud service providers;
designers, researchers, consultants, contractors and other service providers working with Breakpoint;
journalists, media organisations, communications professionals and publishing platforms where information is intended or authorised for public communication;
professional advisers; and
clients or project partners where appropriate and consistent with the purpose for which the information was collected.

We do not sell personal information.

We may also disclose information where required or authorised by law, or where reasonably necessary to protect our rights, security or legitimate business interests.

Overseas service providers and international research

Breakpoint may use technology, research, advertising, communications and cloud service providers that store or process information outside Australia.
The countries in which information is stored or processed may vary depending on the providers and services used.
Breakpoint may also conduct research in countries outside Australia or work with international clients, research panels, participants, suppliers or partners. Where appropriate, additional privacy or data-handling arrangements may apply to an individual project.
Third-party providers may handle information in accordance with their own privacy policies and the laws applicable to their operations.

Storage and security

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
Information may be stored electronically using third-party technology, cloud and business service providers used to operate Breakpoint.
Access to personal information is limited where reasonably practicable to people and service providers who require it for legitimate business purposes.
No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Retention of information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, legitimate business and research requirements, dispute resolution, record keeping or applicable legal requirements.
Where information is no longer reasonably required, we may delete, de-identify or securely dispose of it where appropriate.
Research data may be retained in de-identified or aggregated form for research, analysis, benchmarking or reporting purposes.

Access and correction

You may contact us if you would like to request access to personal information we hold about you or ask us to correct information that you believe is inaccurate, incomplete or out of date.
We will consider and respond to reasonable requests having regard to applicable requirements and the circumstances of the request.

Your choices

Depending on how you interact with Breakpoint, you may be able to:

unsubscribe from marketing communications;
choose whether to submit optional information;
adjust browser, device or platform privacy and advertising settings;
manage available website cookie or tracking preferences; or
contact us about the personal information we hold about you.

Withdrawing from marketing communications does not prevent us from sending communications reasonably necessary to provide a service, fulfil a request or manage an existing business relationship.

Questions or concerns

If you have a question, request or concern about this Privacy Policy or how Breakpoint handles personal information, please contact:
Breakpoint  Sydney, Australia  find@thebreakpoint.com.au
We will consider and respond to privacy enquiries and concerns within a reasonable period.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to Breakpoint’s business, research, technology, services, practices or legal requirements.
The current version will be published on this page and identified by the “Last updated” date above.