FAQ
Frequently
Asked
Questions
Our Purpose
What is a breakpoint?
A breakpoint is the point where behaviour stops following the expected path. It is where people get stuck, shift course, resist, disengage, work around a system or move ahead of the support designed for them. Finding the breakpoint helps explain not just what people are doing, but why behaviour is changing — and what can move people forward.
What does Breakpoint do?
Breakpoint helps organisations understand where behaviour breaks down — and what unlocks action. We use survey research, behaviour-led analysis and strategic storytelling to identify where people get stuck, why behaviour shifts and what can move people forward.
Who is Breakpoint for?
Breakpoint works with organisations navigating moments of change, growth or friction. This may include businesses, government agencies, education providers, industry bodies, not-for-profits and organisations that need to understand audience behaviour, public opinion, trust, adoption, engagement or decision-making.
What kinds of problems can Breakpoint help with?
Breakpoint is useful when an organisation needs to understand why people are not acting, engaging, trusting, adopting, switching, starting or continuing as expected. It can also help when behaviour is changing faster than systems, communications or support structures can respond — such as new technology adoption, changing customer expectations, shifts in trust or emerging social behaviours.
Our Methodology
What kind of research does Breakpoint conduct?
Breakpoint primarily conducts survey-based research, including market research, audience diagnostics and commissioned reports. Projects can involve nationally representative samples, targeted audience surveys, customer or employee research, and comparative studies between a wider market and an organisation’s own audience.
What is the Breakpoint Model?
The Breakpoint Model is our five-step framework for diagnosing behaviour. We start by mapping the context where behaviour begins and identifying the tensions that create friction. From there, we pinpoint the exact breakpoint where movement stalls, analyze the drivers behind that breakdown, and finally, define the unlock—the precise action that moves people forward. This process transforms raw research into a clear diagnosis of what is happening, why it matters, and exactly what to do next.
What is the difference between Market Lens, Audience Lens, and Combined View?
Market Lens looks across the wider market to understand behaviour, attitudes, tensions and opportunities. Audience Lens runs research with an organisation’s own customers, employees, members or audiences to diagnose where behaviour gets stuck or shifts. Combined View brings market research and audience research together to compare the wider market with an organisation’s own audience and turn those insights into strategy.
How is Breakpoint different from a traditional market research agency?
Traditional market research often focuses on what people think, feel or intend to do. Breakpoint goes further by asking where behaviour breaks down, what tension is driving it and what can move people forward. The work combines market research, behavioural diagnosis and strategic storytelling.
How We Work Together
Does Breakpoint only produce reports?
No. Reports are one output, but the work is broader than reporting findings. Breakpoint can produce strategic recommendations, media-ready findings, audience diagnostics, campaign insight, stakeholder presentations, research narratives and practical next steps for organisations.
What are Breakpoint Reports?
Breakpoint Reports are original research studies on behavioural shifts shaping work, trust, money, health and society. They are designed to do more than publish findings. Each report identifies where behaviour gets stuck, shifts or breaks — and why it matters.
Can Breakpoint create PR-ready research?
Yes. Breakpoint is built around the connection between evidence and public relevance. We design research to produce credible findings, clear narratives and media-ready insights that can support campaigns, thought leadership, public reports and strategic communications.
How do projects usually start?
Projects usually begin with a conversation about the behaviour you need to understand. From there, Breakpoint helps define the right research lens, audience, sample, key questions, outputs and timeline. The approach depends on whether the project needs market research, audience research or a combined view.
How do I work with Breakpoint?
For research partnerships, commissioned reports or strategic communications enquiries, contact: find@thebreakpoint.com.au