Our offering

Find your breakpoint

Choose the right lens for the behaviour you need to understand — across the market, inside your audience, or at the intersection of both.

Market Lens

Understand behaviour across the market.

What we uncover

We look across the wider market to understand what people think, feel and do — and where behaviour is changing, stalling or opening new opportunities.

Best for:
Category insight
Campaign planning
Thought leadership
Public reports
PR-Ready reports

Learn more

Audience Lens

Diagnose behaviour within your audience.

What we uncover

We run research with your customers, employees, members or audiences to understand where people get stuck, drop off or fail to take the next step.

Best for:
Low engagement
Conversion drop-off
Product or programme uptake
Employee adoption
Audience diagnostics

Learn more

Combined View

Turn market and audience data into strategy.

What we uncover

We combine wider market research with your own audience data to reveal the gaps, tensions and opportunities that can shape strategy.

Best for:
Major campaigns
Product Stategy
Behaviour change initiatives
Brand positioning
High-stakes decisions

Learn more

Market Lens

Understand behaviour across the market.

What we uncover

We look across the wider market to understand what people think, feel and do — and where behaviour is changing, stalling or opening new opportunities.

Best for:
Category insight
Campaign planning
Thought leadership
Public reports
PR-Ready reports

Learn more

Audience Lens

Diagnose behaviour within your audience.

What we uncover

We run research with your customers, employees, members or audiences to understand where people get stuck, drop off or fail to take the next step.

Best for:
Low engagement
Conversion drop-off
Product or programme uptake
Employee adoption
Audience diagnostics

Learn more

Combined View

Turn market and audience data into strategy.

What we uncover

We combine wider market research with your own audience data to reveal the gaps, tensions and opportunities that can shape strategy.

Best for:
Major campaigns
Product Stategy
Behaviour change initiatives
Brand positioning
High-stakes decisions

Learn more

Market Lens

Understand behaviour across the market.

What we uncover

We look across the wider market to understand what people think, feel and do — and where behaviour is changing, stalling or opening new opportunities.

Best for:
Category insight
Campaign planning
Thought leadership
Public reports
PR-Ready reports

Learn more

Audience Lens

Diagnose behaviour within your audience.

What we uncover

We run research with your customers, employees, members or audiences to understand where people get stuck, drop off or fail to take the next step.

Best for:
Low engagement
Conversion drop-off
Product or programme uptake
Employee adoption
Audience diagnostics

Learn more

Combined View

Turn market and audience data into strategy.

What we uncover

We combine wider market research with your own audience data to reveal the gaps, tensions and opportunities that can shape strategy.

Best for:
Major campaigns
Product Stategy
Behaviour change initiatives
Brand positioning
High-stakes decisions

Learn more

Still got Questions?

What is a breakpoint?

A breakpoint is the point where behaviour stops following the expected path. It is where people get stuck, shift course, resist, disengage, work around a system or move ahead of the support designed for them. Finding the breakpoint helps explain not just what people are doing, but why behaviour is changing — and what can move people forward.

What does Breakpoint do?

Breakpoint helps organisations understand where behaviour breaks down — and what unlocks action. We use survey research, behaviour-led analysis and strategic storytelling to identify where people get stuck, why behaviour shifts and what can move people forward.

Who is Breakpoint for?

Breakpoint works with organisations navigating moments of change, growth or friction. This may include businesses, government agencies, education providers, industry bodies, not-for-profits and organisations that need to understand audience behaviour, public opinion, trust, adoption, engagement or decision-making.

What kinds of problems can Breakpoint help with?

Breakpoint is useful when an organisation needs to understand why people are not acting, engaging, trusting, adopting, switching, starting or continuing as expected. It can also help when behaviour is changing faster than systems, communications or support structures can respond — such as new technology adoption, changing customer expectations, shifts in trust or emerging social behaviours.