About Breakpoint

Behaviour is rarely random. Breakpoint was created to answer a question I kept seeing in research work.

Behaviour is rarely random. Breakpoint was created to answer a question I kept seeing in research work.

The Gap

Why do people often behave differently from what’s expected?

Across years of campaigns I saw organisations collecting more data than ever, but they still struggled to explain the human moments that matter most – why people hesitate, disengage, lose trust, drop off, resist change or move ahead of the systems designed to support them.

That is the gap Breakpoint exists to fill. We use survey research, behaviour-led analysis and strategic storytelling to understand where behaviour breaks down – and what unlocks action.

Across years of campaigns I saw organisations collecting more data than ever, but they still struggled to explain the human moments that matter most – why people hesitate, disengage, lose trust, drop off, resist change or move ahead of the systems designed to support them.

That is the gap Breakpoint exists to fill. We use survey research, behaviour-led analysis and strategic storytelling to understand where behaviour breaks down – and what unlocks action.

Why I do this

I’m Ian Walker, a research and insights specialist with a background across journalism, public relations and market research.

Stories Image 2

I founded Breakpoint to bring these three disciplines together. We approach research like a story that needs to be understood properly. Every project starts with rapid immersion in the client’s world. We listen closely to the people who understand the subject best, then use structured research to test, sharpen and translate that knowledge into behaviour-led insight and strategy.

View our offerings

View our offerings

Where the experience comes from

I previously spent seven years at Year13/Anyway running their youth research operations. In that role I designed and delivered large-scale market research projects across the business, government and education sectors, helping clients use insights to inform decisions, strengthen campaigns and shape public conversation.

I previously worked on research projects for organisations including Microsoft, KPMG, Visa, the Department of Social Services, the University of New England and Scape.

Prior to my career in market research I spent six years at News Corp Australia working as a journalist in the country’s busiest newsrooms.

The value of the work

Beyond Reporting

The best research does more than report what people say.

Driving Clarity

It gives a clearer understanding of what is happening, why it is happening and what to do next.

Actionable Insights

That is the value Breakpoint is built around – research that identifies the tension, explains the breakpoint and gives organisations a story they can act on.

What is a breakpoint?

A breakpoint is the point where behaviour stops following the expected path. It is where people get stuck, shift course, resist, disengage, work around a system or move ahead of the support designed for them.

Finding the breakpoint helps explain not just what people are doing, but why behaviour is changing – and what can move people forward.

A breakpoint is the point where behaviour stops following the expected path. It is where people get stuck, shift course, resist, disengage, work around a system or move ahead of the support designed for them.

Finding the breakpoint helps explain not just what people are doing, but why behaviour is changing – and what can move people forward.

Find your Breakpoint

Find your Breakpoint